This is the transcript for the video: Understanding Certification Trade Marks for Food - Tim Mottin, FODMAP
Tim Mottin, FODMAP Director
FODMAP runs a certification program that certifies the FODMAP levels in packaged foods globally.
FODMAP is an acronym that stands for fermentable, oligosaccharides, disaccharides, monosaccharides, and polyols.
The FODMAP certification trade mark is for identifying foods that have been laboratory tested to be low in FODMAPs, below the criteria threshold levels, so that people that are afflicted with IBS type symptoms, and they're following a low FODMAP diet, know that they can actually eat those foods with confidence.
I chose a certification trade mark because of the credibility and integrity that applies to it. Standard trade marks don't have to comply to a specific set of rules, they can change them for any particular manufacturer that they may want. It's up to them what they do. Whereas under a certification trade mark, you have an independent third body that's actually approved your rules and you have to comply with those rules. So, it provides the actual logo and the mark with the greatest integrity possible globally.
We work with manufacturers. One, in educating them about FODMAPs, educating them about the market that is available to them in FODMAPs. Again, not just in Australia, but globally. And we try and work with them to identify possibly existing products that they have that may already fit the criteria. And also working with them in trying to develop products that will end up meeting the criteria.
The FODMAP certification trade mark assists consumers in that they no longer have to read labels, they no longer have to look at the ingredients and say is this got something in that's going to affect me, is this got something else that's going to affect me? And actually, then the cumulative effect does this added with this going to cause me problems, they can just look and glance at a logo and know that this food is suitable for me following the low FODMAP diet, it's trusted, it's been independently laboratory tested, and I know I can eat it.
Advice to people that are looking to apply for certification trade mark, I'd say it's a great thing if you're prepared to put in the time, and the effort, and the cost to actually get a certification trade mark. It's going to give you the greatest integrity in the marketplace. It will give you potentially an icon mark that will be there for many, many years in the future. I think it is a great benefit to consumers and will be a great benefit to the manufacturer.