So the main idea initially was to create a toy that allows little, very young kids to get around and also to make it not gendered. We both, Barry and I, we love animals, and we just liked the idea of it being a friend as well, not just a toy you use and chuck in the corner.
We had a concept, we then took things to childcare centres to see what they think about it, and eventually we had it tested. I think to have early and well-protected strategy for your own designs is very important because that's what you have. This is your product.