Protecting your designs is very important if you have a product like the Wheely Bug. If you have a particular design and new idea that you came up with, I would strongly suggest you get as strong as possible protection for that.

When a catalog came out and they had a product which was exactly the same as our bee, my husband just wrote a letter and said, 'We are aware this is happening. Are you aware that we have this and this and this protection in Australia?' So none of these products ever hit the Australian market, and that's how effective the design registration, or 3D trade mark, can be.

Last updated: 
Monday, May 10, 2021