Trade mark application process

1. Do I need a trade mark?

It's a good idea if you want to protect your brand and logo whilst distinguishing your goods and services from others.


2. Choose your Trade Mark

Think carefully. A distinctive trade mark sets you apart and may be easier to register.

3. List your goods and services

This includes things that customers pay you for now, plus any goods and services you may offer in the near future.

5. Gather your information

You'll need a copy of your trade mark, a list of your goods and services, personal details and a credit card

6. Register for eServices

Set up your online account with eServices to apply and keep track of your trade mark. It's convenient, secure and accessible at any time.

  7. Choose your application type:

TM Headstart Application

TM Headstart can be faster and offers extra support.

Standard Application

Standard is cheaper and gives you a priority date immediately, however it may take longer.

8. Submit your application

You will need to pay an application fee when you lodge your application.

8a. Get a review with a TM Headstart application

If this identifies any potential problems with your application, you can make changes before submitting your final application, although additional fees may apply.

8b. Payment (part two)

Pay the second part of the fee to submit and convert your application to a standard.

9. Learn the outcome

You will either receive a notice of acceptance or an adverse examination report. If you receive and adverse report you may have options to resolve the issues. You'll need to pay your registration fee if you get an acceptance notice.

10. Use your IP

As long as no one opposes your trade mark it will be registered and you can use it with confidence.