Trade Marks
A trade mark is a way of identifying a unique product or service.
Sometimes called a brand, your trade mark is your identity.

A trade mark is a way of identifying a unique product or service.
Sometimes called a brand, your trade mark is your identity.
Once the International Bureau (IB) of the World Intellectual Property Organization (WIPO) in Geneva has registered your trade mark, you cannot extend the goods and/or services claimed, and you cannot make any changes at all to the trade mark. You can, however, change your name and address details at any stage, and request a limitation of the goods and/or services to narrow the claim.
TM Headstart allows for you to amend your trade mark if necessary. Because TM Headstart assessments happen before you officially file your application for registration, there is a small window of opportunity for you to make amendments. Depending on the nature of your amendment, you may have to pay an additional fee if it means there is additional searching or assessment necessary.
No. A change in the ACN means a change in legal ownership and will therefore constitute an assignment.
This answer depends on whether details of the application have been published, i.e. entered in trade marks database. Prior to publication: Substantial amendments can be made, but only if the Trade Marks Office is contacted in time. Currently details are published within approximately 1-2 days of filing. However, there are some times when details are published on the same day as filing, depending on circumstances and volume of filings. Post Publication: If the details of your application are already published, you cannot make any changes which will affect the identity of your trade mark as originally filed. Only very minor changes can be made.
If the ACN numbers are different, this will be an assignment and an amendment cannot be made. You may apply for an assignment by filing the form and proof of title.
You can make a written request to amend your trade mark, which must include details of the trade mark number, the nature of the amendment and the proposed new trade mark. Any request for an amendment to a trade mark is examined by a trade mark examiner.
Details of new applications are published within approximately 1-2 days. It is not possible to amend your trade mark after publication as it would disadvantage those applicants who are filing after and who may be unaware of any changes at the time they do a search for their trade mark.
No. Trade mark applications cannot be amended to expand on the scope of the rights originally claimed. You cannot later add trade marks to the original application as this would expand the number of trade marks claimed on the application as originally filed.
The form has been designed to deal with the majority of applications and is structured to gather information for a basic trade mark application. Where application details are more complex, the form will dynamically change to meet the demands of the specific application.
Yes, as long as the goods and/or services are included in the basic trade mark(s).
Yes. You can withdraw countries at any stage, including at renewal time.
No. The trade marks must be identical. When you are filing your national application and you think it may be the basic trade mark for an international application, you should ensure that you are only including trade mark material in your representation of the trade mark.
When you submit the form to the Office, you are given a numerical pre-filing number to enable you to identify your application to us if you need to make an enquiry. After receiving the form we record your details on our database, process the fee payment and allocate a trade mark number. You will then be sent a Notice of Filing by normal post which will advise the trade mark application number, provide you with a copy of the details of your application that are recorded on our database and briefly explain the examination process which all applications must undergo before being accepted for registration.
If you have difficulties completing the form, for example "I am not sure what class my services fall in?", or "The form is telling me that my trade mark image is not in the correct format", please seek assistance from the Customer Support Centre on 1300 651 010.
Yes. For more information read the Trade Mark fee schedule, including costs for a series application.
You can have either, or in the case of multiple basic trade marks, a combination of both. However, it will depend on your individual circumstances and the likelihood of success of your application because of the five-year dependency period. Even if you wait until you have a registration, the five years still applies, and someone could take non-use action against your trade mark if you haven't been using it.
Firstly, trade marks in a series must closely resemble each other. Secondly, the trade marks must differ only in one or more of the following ways:
The international registration will be cancelled to the same extent as any restriction to the basic trade mark. This is because the examination process for your basic trade mark will have started within the five-year dependency period. For example; if your basic trade mark application and dependent international application are filed for the Class 9 heading, and your basic trade mark is restricted to telephones during examination, the international registration will also be restricted to telephones. The IB will notify all designated countries of the restriction.
Under the Trade Marks Act 1995, you can apply for two or more trade marks that that closely resemble each other on one application. This gives you the option of covering different variations of your trade mark without having to submit separate applications for each variation. However, not all trade marks that closely resemble each other will qualify as a series. There are substantial restrictions on the type of trade mark variations that can form a valid series.
You can perform a range of trade marks transactions online. These include:
Further information and examples may be found in the Australian Trade Marks Manual of Practice and Procedure. This is a reference manual used by trade mark staff at IP Australia.
No. The Trade Marks Act requires that applications are examined in the order in which they are received. Electronic filing will simply be a more convenient alternative to the existing paper application form for those applicants with Internet access.
Yes.
Either the original or a certified copy is needed.
Yes, unless the recording of the claim is cancelled. The claimed interest or right is, however, notified of any assignment application filed.
A new trade mark number is created. The history of both the original and the new trade mark numbers are the same and upon recordal of the assignment, the goods or services of one are amended to reflect the relevant goods and services. The new application/registration is only for the assigned goods and services.
Liquidators have the power to transfer or assign the trade mark to anyone on behalf of the owners. Normal application forms apply. They should also note they are the liquidators on the form.
This is a copy which has been certified as being a true copy, eg. 'I hereby certify that this is a true copy'. Certification must be signed, dated and have the name of the certifier near the signature.
The assignment application form should be accompanied by documentary evidence showing proof of title, such as deed of assignment, merger document, simple letter of assignment, probate document in the case of a deceased owner, or a declaration.
A standard letter is sent to the applicant's address for service when the assignment has been approved.
The assignee is the new owner. The assignor is the old owner.
Yes they can but it will not affect the registrability of the trade mark. If the trade mark is not capable of distinguishing the goods/service, a disclaimer will not get it accepted. The trade mark as a whole is considered.
It will probably mean that a ground for rejection will be raised in the examiner's first report. However, there are several ways of overcoming grounds for rejection through the provision of evidence of use of the trade mark. You can ring the examiner of the application for further information or alternatively you can discuss these options and their probable costs with a legal adviser.
Trade marks will be considered as a whole. The whole trade mark must be capable of distinguishing the goods/services. The overall registrability of the trade mark depends on the relative proportions of the elements within the mark, i.e. the size of the registrable component in relation to those element/s which are not capable of distinguishing. The overall impact of the trade mark on the potential user will be considered by the examiner.
Under the Trade Marks Act, if a trade mark is not capable of distinguishing the goods or services of the applicant, the trade mark must be rejected. Examiners rely on court cases and legal precedent in deciding whether a trade mark is capable of distinguishing, however one of the main criteria which is considered is whether other traders are likely, in the ordinary course of their business and without improper motive, to need to use the same or similar trade mark in relation to their own goods or services. Traders should not be granted a monopoly in words, expression or logos which other traders may legitimately need to use to describe their own goods or services.
Yes. We record claimed interest on the Trade Marks Register if those claimants wish to receive certain notifications under the Trade Marks Act 1995. If you ever intend or need to act upon your claimed interest, you will need to have had it recorded.
Yes. If you are the claimant filing without the owner of the trade mark the Registrar needs documentary proof to be satisfied of the claimed interest. If it is a joint application with the owner of the trade mark documentary proof is not required.
No. Just complete the appropriate form.
No. We only deal with the individual claimant and the owner.
All claimed interests in a trade mark must be recorded on the national online Personal Property Securities Register. As of 30 January 2012, the right of the registered owner to deal with the trade mark is limited only by those claimed interests that have been recorded in the PPS Register. If you ever intend or need to act upon your claimed interest, you will need to have it properly recorded. More information is available in the Official Notice. All interests currently on the Register of Trade Marks in a specific name can be identified by using the ATMOSS system. Select Advanced Search, ‘Claimed Interest Name’ and enter the name elements to be located.
It is not possible to add additional goods or services to an application as this will extend the scope of the original application. If extra goods or services need to be added, a new application will have to be filed accompanied by the appropriate fee. If there has been an error in the classification of the application, a new class may need to be added to correct this error. This must not however extend the scope of the original application.
TM Headstart allows for you to amend your claim for goods and/or services if necessary. Because TM Headstart assessments happen before you officially file your application for registration, there is a small window of opportunity for you to make amendments. Depending on the nature of your amendment, you may have to pay an additional fee if it means there is additional searching or assessment necessary.
Examiners rely on tests established through Court cases to see if goods or services are of a similar description. Some of the factors examiners consider are:
The official Goods and Services pick-list is an electronic tool designed to help you identify the classes of goods or services to which your trade mark applies. The pick-list is an optional component of the online filing facility. If you use the pick-list when making your application it will automatically classify your goods and services so that they are in the correct class at the time of filing your application. Your filing fees will be automatically calculated and there won't be any classification errors preventing acceptance of your trade mark application, though there may be other substantive issues raised. Using the Goods and Services pick-list also saves you money as a discount applies to applications filed using the pick-list facility.
Trade Mark registration provides the owner with legal rights to exclusive use, and/or control of the use of the trade mark throughout Australia for the goods or services for which it is registered. A trade mark has value as an asset so long as it is used by the owner for the goods or services registered. An owner has the right to legally protect their trade mark and may sue for infringement if another person uses their trade mark, or a similar trade mark, on the same or similar goods or services. A letter from a lawyer or patent attorney may be all that is needed to deter infringement. Copyright automatically gives you rights to the protection of your original works of art, literature, music, films, broadcasts and computer programs against copying and certain other uses. It protects the original expression of ideas, not the ideas themselves. While making copies of copyright material can infringe exclusive rights, a certain amount of copying is allowed under the fair dealing provisions of the legislation. Copyright doesn't protect you against independent creation of a similar work. Legal actions against infringement are complicated by the fact that a number of different copyrights may exist in some works.
None. The time left when deferment is terminated is the time that remained of the 15 month period at the time deferment was granted. An extension of time should be filed in plenty of time so that when deferment is terminated, the application will not immediately lapse.
The divided application becomes another basic trade mark, as the goods and/or services covered by the international registration are now covered by two national trade marks. It should be noted that if the divisional application is restricted or lapses during examination, the result will also affect the international registration.
Regulation 21.25 states that the extension of time application must be accompanied by a Declaration.
No.
A divisional may be filed for the same trade mark and most, but not all, of the goods covered in the application. The original filing date is retained and the application has a further 15 months until acceptance. The divisional application must be filed before the parent application lapses.
This will depend on the national legislation in each of your designated countries. Any infringement actions you take must meet local requirements.
You have three months in which to apply directly to each of your designated countries to transform your international registration into a national application/registration. The process and fees for transformation vary between countries.
No. Each country will process your designation according to their own national legislation. It is therefore possible to end up with protection for different goods and/or services in different countries.
You would need to challenge the protection granted in each designated country under the national legislation of those countries.
Central attack is any action against the basic trade mark during the five-year dependency period that ultimately leads to the restriction or cancellation of the international registration.
Yes. See Regulation 4.4.
No. An application can be filed in 45 classes if desired.
Classes can be added to an application if it is requested in the course of examination in order to rectify a genuine classification error. For example, if an applicant claims 'detergents for household use and for medical purposes' in class 3, they have the option of extending the application to include class 5 which covers 'detergents for medical purposes'. They must pay an extra fee. Alternatively they can delete this item from the application. The addition of extra classes cannot extend the scope of the original application. (see also Amendments@pre-publication) Note: Extra fees apply to the additional classes at registration and renewal.
Yes, there are fees for opposition proceedings.
Opposition means a formal objection to an action.
Anyone may file an opposition
The most common reasons are: - that the application is identical or very similar to another registered or pending trade mark or an international registration which is seeking or has gained protection in Australia - deception or confusion are likely because of the reputation of another trade mark in Australia - that the trade mark applicant is not the true owner of the trade mark
Change of ownership requests can be made directly to the IB. You only make one request and pay one fee, and the IB will notify all designated countries. You can also lodge your request and pay the fee in Australian dollars through us if we are your office of origin. Each designated country can refuse to accept the change of ownership in that country if they have particular national requirements that have not been met.
Yes, you can use our secure payment facility to pay registration and renewal fees.
A trade mark is initially registered for a period of ten years and continues indefinitely as long as the renewal fees are paid every ten years.
Registration fees must be paid within 6 months of acceptance. The trade marks fee page and fee schedule list all applicable fees.
Renewal fees must be paid every ten years. The trade marks fee page and fee schedule list all applicable fees.
An application can only be revoked if the Registrar is satisfied that it is reasonable to do so, taking account of all the circumstances involved, such as an error or omission during the course of examination. If information is received from examination staff, third parties or others with specialised knowledge that calls into question the acceptance of the trade mark the application may be revoked. A change of opinion or failure to consider earlier precedent cases is not held to be an omission.
The acceptance of an application can be revoked, i.e. withdrawn, if information comes to notice after acceptance which indicates that the trade mark should not have been accepted. Revocation of acceptance means that the application no longer carries the status 'Accepted' but re-enters the examination stream with the status 'Under Examination'. The applicant is notified of the proposed revocation and is advised of any conditions under which the application can remain accepted. The applicant is also given the opportunity to be heard in the matter. One month is given for the applicant to respond. If no response is received, acceptance is revoked and the revocation is advertised in the Official Journal.
It is possible for different words to operate as a trade mark, even if they are applied to a single plant (your registered PBR variety). This will depend on how you use and protect it. The words should be used to indicate the plants of one trader, rather than name the plant (which may be obtained by that name from a number of traders). However, if the words are simply replacing the PBR registered name, they will be acting as an alternate name or synonym, and will be difficult to register as a trade mark.
This endorsement is called a 'condition of registration'. If the trader is not complying with the condition of registration, not only will their registration not function as a trade mark, but their trade mark rights could be open to challenge.
Even though you have invented or contrived the words you are applying to the plant, the issue is the way those words relate to the plant. If the words are applied to the plant for the purpose of naming or describing that particular plant, it cannot act as a trade mark because it will not distinguish the goods of one particular trader.
All applications undergo the same examination process. If there is no clear evidence of use as a plant name available at the time of examination, an application may be accepted. However, if the owner of that trade mark subsequently uses it to name or describe a single plant, not only will their registration not function as a trade mark, but their trade mark rights could be open to challenge.
Not usually. Unless otherwise specified, trade marks are registered in respect of all colours, whether or not you filed your trade mark in colour. Section 70 of the Trade Marks Act specifies: A trade mark may be registered with limitations as to colour. The limitations may be in respect of the whole, or a part, of the trade mark. To the extent that a trade mark is registered without limitations as to colour, it is taken to be registered for all colours. You may file your trade mark application in black and white, or greyscale or colour. Unless for a particular reason your trade mark is limited to a particular colour or colours, your rights extend to all colours.
Protection given by registration of a work in ordinary typescript or basic cursive handwriting is likely to extend to that word in other commonplace fonts or obvious presentations. If your registration is for a word in plain typescript and you use your trade mark in a very unusual or fanciful font you may not be covered by your registration. Similarly, if your registration is for a word in a fanciful or particular unusual font and you may use your trade mark in a different fanciful or unusual font this may not be covered by your registration. If you would like clarification on this issue, you may wish to seek legal advice from a Trade Mark Attorney or a legal practitioner familiar with trade mark law.
Not usually. Unless otherwise specified, trade marks are registered in respect of all colours, whether or not you filed your trade mark in colour. Section 70 of the Trade Marks Act specifies:
Shape trade marks are three-dimensional. Examples of shape trade marks include bottles, toothbrushes, biscuits, chocolates and pens.
To be registrable a trade mark must be able to be represented graphically and this also applies to sound and scent trade marks. This means that a trade mark must be able to be represented by symbols in the form of diagrams and/or writing.
A trade mark used or intended to be used in relation to goods or services provided by members of an association, to distinguish those goods or services from those provided by persons who are not members of an association. Applications for collective trade marks will in the main be dealt with in the same way as ordinary applications.
A body corporate is a legal identity separate from the people who are members of the body corporate. A body which is not a body corporate, does not have a separate legal identity to its members. Its members must therefore carry any liability incurred by the association both as an association and as individuals.
The Olympic Insignia Protection Act 1987 states that the Australian Olympic Committee (AOC) is the national owner of the Olympic rings symbol and the Olympic motto. The AOC also owns ten registered Olympic designs and a number of torch and flame designs. Only the AOC can use and license the use of the symbol, motto and Olympic designs to other parties. The Olympic Insignia Protection Act 1987 was amended in October 2001 and in part now protects the use of the word "Olympic", "Olympiad" and their plurals and "Olympic Games" in advertising and promotion. To use these Protected Olympic Expressions a licence is required from the AOC. Full details can be found on the AOC website, www.olympics.com.au For limitations on the use of Olympic expressions as covered under the Olympic Insignia Protection Amendment Act 2001 please refer to the IP legislation section of our website. For further information, contact Alan Grover, Group Manager Brand Protection and Special Projects at the AOC on (02) 8436 2172.
As with all trade marks, if the sound or scent is one that other traders would normally want to use in respect of their goods or services, or if it is descriptive and common to the trade, then it will have difficulty getting registered, eg. a dial tone for telephone services or a lemon scent for cleaning products are both common to the trade and would be very difficult to register. The provision of evidence of use may overcome the grounds for rejection of such a trade mark. For more information contact the examiner of the application or legal practitioner.
Those trade marks which indicate: kind - This includes the name of the goods or services and any component which indicates the size or type of goods or service, eg. sedan for cars. quality - Laudatory words are commonly used by traders to extol the virtues of their goods or services, eg. superior, good, best and number one. quantity - Indications of quantity, including reference to numerals, are needed to indicate volume, area, model or batch number, and would be unlikely to function as trade marks, eg. 25's for cigarettes. intended purpose - Words which describe the function of the goods or the result of a service are not capable of distinguishing, eg. sticks to metal for glue; roach-free for a pest control service. value - Words which emphasise the worth, importance or value of a product or service, eg. worth their weight in gold. time of production -Trade marks which refer to a time frame when the goods were produced or when the services are to be available, eg. ready in one hour for drycleaning services. geographic origin - Although geographical names have the potential to be registrable, traders will generally not be able to obtain a monopoly on the name of a place or region with a reputation for the designated goods or services unless overwhelming evidence of use is provided, eg. Hunter wines. It is worth noting that if the geographical origin has no relationship to the goods at all (ie. North pole bananas) then it may be registrable. surnames - This depends on how common the surname is. Please note: Although these types of trade marks may have grounds for rejection raised against them in an examiner's first report, these may be overcome through the provision of evidence of use or other special circumstances. You may ring the examiner of the application for information on overcoming problems in the application or alternatively you can consult a patent attorney or legal practitioner on these matters.
An association, whether incorporated or not, may apply for a collective trade mark. The application must be made in the name of the association and not in the name of an individual or individuals. Associations may choose to apply for standard trade marks since collective trade marks can not be assigned, transferred or sold.
IP Australia occasionally receives notification of instances in which inventors, designers and businesses have fallen victim to companies offering promotional or advertising services or fraudulent IP protection. While the majority of Australian companies providing support in registration, maintenance and promotion of IP are reputable, it pays to be cautious when receiving correspondence or responding to invoices regarding your IP.
Last Updated: 31/8/2011