Types of trade marks
Sometimes called a brand, your trade mark is your identity - the way you show your customers who you are. It might be:
- your corporate logo
- your name
- painted on the side of your truck
- on your signage
- packaging
- letterhead
While many trade marks are words, logos or slogans, a trade mark can be a:
- word
- phrase
- letter
- number
- sound
- scent
- shape
- logo
- picture
- aspect of packaging
- or combination of the above
This section provides information about the different types of trade marks you can apply for. However, these are not as common as a general application.
- Certification trade marks - show that a trader's goods or services are certified as meeting particular standards.
- Series of trade marks - is made of two or more similar trade marks on the same application or registration.
- Sound trade marks - protect a sound in relation to good or services.
- Movement trade marks - protect a motion in relation to good or services.
- Shape trade marks - protect an overall shape in relation to good or services.
- Colour trade marks - protect a colour in relation to good or services.
- Scent trade marks - protect a scent in relation to good or services.
- Trade marks for wine - before choosing a trade mark or designing a label under which wine will be imported, exported or sold on the Australian market, you need to be aware of certain requirements and regulations.
- Trade marks for plants - if you are registering a trade mark application relating to plants, there are some issues you need to be aware of.
Last Updated: 23/1/2013
