How to make your brand great
IP Australia’s nationwide breakfast series

Uncover the secrets of creating and protecting a leading brand.

Why are some brands more successful than others? Why do consumers choose one brand over another? How do the best brands do it? How do they protect their interests in the modern market place? Join some of Australia’s leading brand owners for breakfast and a keynote address about a vital issue to business — branding and intellectual property. Attendees will also receive access to a free consultation with an intellectual property professional upon request (either a patent or trade mark attorney).

Why should I attend?

If you are a business owner, brand manager, looking to export or own a franchise this event is for you.

By attending, delegates will discover how to:

• harness the benefits of the trade mark system in creating or evolving a distinctive brand personality;
• use domain names as a way of enhancing a brand;
• apply real-life strategies to help expand a brand into overseas markets;
• identify key ownership considerations for brand managers; and
• implement strategies to deal with direct competitors and maintain brand integrity.

In addition:

• Hear directly from a leading brand manager about their experience;
• Network with other attendees;
• Request a free consultation with a patent or trade mark attorney (upon request);
• Enjoy a fully cooked breakfast.

BOOK NOW - Events are being held in each capital city on the following dates

• Sydney: 24 February 2010 - FULLY BOOKED
• Melbourne: 4 March 2010 - FULLY BOOKED
• Adelaide: 11 March 2010
• Brisbane: 16 March 2010
• Perth: 25 March 2010

Cost: $45 (including GST and booking fee)

Click here for more information and registration details for each event.

Speaker Profiles

Tim Pethick, founder of Nudie juice
Tim started nudie in early 2003 and by 2005 it had been voted as one of the top 10 most influential brands in the Asia Pacific region. Prior to launching into the world of delicious fresh fruit drinks, Tim Pethick was the more conventional Chief Executive Officer of BTLookSmart, the joint venture between British Telecom and LookSmart, delivering Web and WAP search and directory solutions to businesses in 15 languages and more than 20 markets worldwide. Tim is now an entrepreneur and brand guru who is working on the launch of a number of new brands and businesses.

Shane Radbone, former CEO of Wendy's
Shane Radbone has achieved a lot in 36 Years. He began with his AFL career at age 19 with the Essendon Football Club after a successful career with the Sturt Football Club. At the of age 20, he started his own company, called EFM – Executive Fitness Management – that became the largest Corporate Fitness Company in Australia and a winner of the 1996 Australia Day Business Award with more than 25 Franchises nationally. He sold the business in 2000. At Age 29, Shane became CEO of the Wendy’s group, another Australian success story.