Intellectual property includes some of the very valuable assets - physical and intangible - that separate your business from your competition and make your products and services unique and attractive to your customers. More..

Many of these IP assets are the basic building blocks of a new business and form key parts of the ultimate plan for your business. More..

For example, if the business name Hard Rock Café was not also a registered trademark, it might have been difficult for this famous hamburger business to stop others from setting up with names such as the Oz Rock Café. More..

If the author of the business plan for Coca-Cola had not foreseen its potential and the importance of registering and protecting its trade marks and keeping its formula a trade secret, then maybe Coke wouldn’t now be one of the most recognised brands in the world. More..

Infringement is the unauthorised use of another person’s IP rights. It represents a violation of the exclusive IP rights granted to the owner. To take action against an infringer is called enforcement. More..

Because your IP represents a collection of assets, tax implications can arise. More..