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Register and manage Australian intellectual property (IP)
If you want to distinguish your goods or services from other businesses', you may need a trade mark.
If you have an inventive device, substance, method or process, you may need a patent.
If you want to protect the unique appearance of a product, you may need a design right.
If you have developed, or are developing a new plant variety, you may need a PBR.
Understanding ip
Heiych: A stylish solution for multitasking mums
09 December 2025 | 4 MIN READ
Laura King used her experience as a multitasking mum to launch novel bag designs that combine function with fashion, creating her brand Heiych.
BlockTexx®: Innovating textile recycling through intellectual property
10 November 2025 | 5 MIN READ
Weaving new life from old threads – powered by intellectual property (IP).
PerkyPod: Designed to innovate indoor plant care
26 September 2025 | 4 MIN READ
Find out how the inventor of PerkyPod, Louise Burr, pursued a novel idea to simplify indoor plant care, while ensuring her innovation was protected.
New reforms to streamline Australia's IP system
28 September 2026 | 3 MIN READ
The Regulatory Reform Omnibus Act 2026 received Royal Assent on 18 September 2026, introducing reforms that will streamline parts of Australia's intellectual property (IP) system.
Protect the ideas that power your business
18 September 2026 | 4 MIN READ
Intellectual property can support business growth and help protect brands, ideas and innovations. Understand its role in launch, investment and expansion.
Strategic Corporate Plan 2026–27 outlines priorities for year
01 September 2026 | 2 MIN READ
From artificial intelligence (AI) governance to First Nations engagement, find out IP Australia's key focus areas for the year ahead.