Understanding ip

Protect your Indigenous Knowledge

IP rights can legally protect aspects of Indigenous Knowledge and contribute to your product's value.
Indigenous dot painted artwork Indigenous dot paint artwork

Case studies

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Laura King, founder of Heiych, with her convertible tote bag
Design rights Trade marks Apply

Heiych: A stylish solution for multitasking mums

09 December 2025 | 4 MIN READ

Laura King used her experience as a multitasking mum to launch novel bag designs that combine function with fashion, creating her brand Heiych.

Trade marks Patents

BlockTexx®: Innovating textile recycling through intellectual property

09 November 2025 | 5 MIN READ

Weaving new life from old threads – powered by intellectual property (IP).

Louise Burr and PerkyPod
Design rights Patents Trade marks

PerkyPod: Designed to innovate indoor plant care

26 September 2025 | 4 MIN READ

Find out how the inventor of PerkyPod, Louise Burr, pursued a novel idea to simplify indoor plant care, while ensuring her innovation was protected. 

News and community

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Strategic Corporate Plan 2026–27 title on an abstract background.
Corporate

Strategic Corporate Plan 2026–27 outlines priorities for year

01 September 2026 | 2 MIN READ

From artificial intelligence (AI) governance to First Nations engagement, find out IP Australia's key focus areas for the year ahead.

Startup Muster graphic promoting the 2026 national survey, with the message 'Australian startups & supporters: Make sure you're seen.'
Design rights Patents Plant breeders rights Trade marks

Startup Muster 2026 survey now open for Australian startups and supporters

17 August 2026 | 2 MIN READ

IP Australia is supporting Startup Muster and encouraging Australia's startup community to take part in the nation's largest survey of the startup ecosystem.

Janae Henkel
Trade marks

This founder secured her recipe for success

21 July 2026 | 6 MIN READ

Janae Henkel put intellectual property in the 'too-hard basket' for years. Learn why this founder says protecting your brand is easier than you think.