There are four types of IP you can register through IP Australia.
A trade mark legally protects your brand, and helps customers distinguish your goods and services from competitors.
You can use a trade mark for a logo, word, phrase, letter, number, sound, scent, picture, movement, aspect of packaging, or any combination of these.
Logo
Colour
Shape
A patent legally protects your invention or how something works.
You can use a patent for new technology, devices, substances or processes.
Technology
Device
Substance
A design right legally protects the overall appearance of your new and distinctive product. The appearance may be a combination of shape, colour, configuration pattern and ornamentation.
You can use a design right for the look of a whole, physical product if you're producing it on a commercial scale.
Dress
Car
Sofa
A plant breeder's right (PBR) legally protects the new plant variety you have developed.
You can use a PBR for new variations of plants and trees including flowers, vegetables, fruits, bushes and shrubs.
Apple
Barley
Flower
You may need to protect your idea with multiple types of IP rights.
There are other types of IP that we don't administer rights for. This includes copyright, circuit layouts and trade secrets.
Copyright protection is free and automatic. It protects your original expression of an idea as soon as you document it.
Copyright protects art, non-commercial designs, music, literature or film. For example, the Game of Thrones TV series.
The Attorney-General's Department manages copyright in Australia.
Similar to copyright, circuit layout rights are free and automatic. They protect the layout designs or plans of integrated circuits used in computer generated equipment. For example, computer chip or semiconductor chip designs for computers or pacemakers.
The Attorney-General's Department manages circuit layout rights in Australia.
A trade secret is confidential information that gives your business a competitive advantage. It may be secret formulas, methods or processes. For example, Coca-Cola's formula is a trade secret.
Trade secrets aren't registered with an IP office. You can protect your trade secrets with secrecy and confidentiality agreements. Common law covers infringement of trade secrets and breaches of confidentiality agreements.
