Trade marks

Understand how a trade mark can support your business' success, and how to apply for one.

How to apply for a trade mark

A step-by-step guide for registering your trade mark.

  • User

    1. Decide if you have a trade mark

    Decide if a trade mark is the right type of IP to protect your idea.

  • Glass

    2. Search existing trade marks

    Search existing trade marks to make sure your idea is unique and not already registered.

  • Dollar

    3. Understand costs and timings

    Make sure you understand how long it takes to register a trade mark and the costs involved.

  • Monitor

    4. File your application

    Follow our step-by-step guide to prepare and submit an Australian trade mark application. Then, log onto our online services to apply.

  • To do

    5. See the outcome

    We'll examine your application and let you know the outcome. If there's an issue with your application, you may be able to resolve it with the appropriate response.

Ready to apply for a trade mark?

Log in to online services

Case studies

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Trade marks Apply

Deep dive into the trade mark process with SEO Shark

14 February 2018 | 3 MIN READ

Lucas Bikowski of SEO Shark®, shares insights into protecting your brand and navigating the trade mark application process.

One wine cork that has Penfolds written in fancy font
Trade marks

The importance of Chinese language trade marks

31 July 2017 | 2 MIN READ

In China, the Chinese language version of your brand can be just as important as the English language version, as winemaker Penfolds® discovered. 

Furniture items placed next to each other on ground
Trade marks Design rights

DesignByThem: IP and design

11 May 2021 | 4 MIN READ

How DesignByThem use trade marks and design rights for their unique products.