If you’re even thinking about doing business in China, the first thing to do is protect your brand by applying to register a trade mark in China.
It’s the people that make any work place a success. That’s why we’ve decided to run a bit of a series where we focus the spotlight on some of our remarkable staff. We’re starting with Julia Hu who’s moved from plum blossoms to penguins to patents!
Are you a researcher working on an innovative idea, technology or method? Have you considered the commercial potential of your findings? More and more researchers are being encouraged to collaborate and commercialise their intellectual property (IP), but where should they start?
China is one of the largest and fastest growing markets for Australian businesses exporting overseas and despite the lingering horror stories, IP protection in China has improved greatly over the years.
When expanding to China many businesses assume that their English brand name will automatically have the same appeal in China, but this is not always the case.
In this guest blog post, John Catibog from Indagard tells us how he came up with a unique name for his business, and some tips for others looking to do the same.
For World IP day this year, we are featuring various women who are ‘powering change’ by making valuable contributions to the Intellectual Property and innovation sector.