Australian Trade Mark Search – familiarisation sessions

Event Date: 
Friday, January 20, 2017 -
10:00 to 12:00

Are you a Trade Mark Attorney, Business Advisor, Trade Mark Search Professional or Incubator Hub Mentor? We’re coming to you to demonstrate the Australian Trade Mark Search system – the system that will replace ATMOSS from early 2017.

At this session you will learn about the new search functions, understand how to develop searching strategies and network with trade mark experts.

Rob Wills and Lana Halperin from IP Australia will take you through a two hour session to help you get an understanding of the improved trade mark search system and transition from ATMOSS to the new system. Rob and Lana have led the development of this system and are keen to share with you what the cutting-edge technology can deliver. They will discuss:

  • productivity and efficiency when searching (expert searches)
  • use of new and improved search functionality - new search features, wildcards and managing your search spaces
  • including of image searching using the new technology
  • questions and answers.

If you’re a Registered Attorney, you can claim two CPE points. Register now!

About Australian Trade Mark Search

We listened to your feedback and have developed the next generation of intellectual property rights search system. By combining the user needs of search professionals and the cutting edge technology, we have improved search efficiency and accuracy, and provided better access to intellectual property data.

The new system is simpler, clearer and faster for all users. In a world first the new trade mark search system will introduce combined image recognition and machine-learning technology to make trade mark images and logos more efficient than ever. This is thanks to our partnership with leading Australian image search company TrademarkVision. Their new technology mimics the neural networks of the human brain to combine visual with semantic information to give better similarity results than ever before.

Location: 
AusIndustry State Office Level 12, 100 Creek Street, Brisbane, 4000
Cost: 
Free