please use this link to join the session -
https://ipaustralia.webex.com/ipaustralia/onstage/g.php?MTID=e87b6c4244d788ae455c0c9383137c359
Event password: DmyExWAk
Trade marks for start-ups
Are you starting a business? Or developing a new product or service? Do you know the difference between a registered business name and a trade mark?
How trade marks can help your business
Almost every business has a trade mark of some sort - in its words, logos or slogans, or a combination. Our trade marks workshop explains the basics behind trade mark protection and helps you understand how to register for trade mark protection.
What you will learn at this workshop
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The basics of IP - overview of the Registered IP - Patents, Trade Marks, Designs
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The basics of copyright and trade secrets
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Understanding IP within your business plan, marketing and contracts
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Trade marks – what are they and what can be trade marked?
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The difference between business names, domain names and trade marks
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What to consider before you invest in your brand
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The trade mark application process