Exploring innovation, commercialisation and entrepreneurship: why your IP strategy matters

Published: 
1 November 2017

Protect, publish, engage: stories about collaboration and commercialisation was held last month in partnership with the Australian National University’s Technology Transfer Office. The speaker line-up included two esteemed local researchers, a commercialisation expert, and our own in-house patent specialist.

Researchers, entrepreneurs, business leaders, policy makers and investors joined us for a morning of insightful talks followed by a panel discussion.

We heard from Daniel Shaddock, CEO of Liquid Instruments and Professor in Physics at the Australian National University; Sudha Rao, Founder of EpiAxis Therapeutics and Professor in Molecular & Cellular Biology at the University of Canberra; Natalie Chapman, Managing Director of gemaker; and Kevin Restrick, Supervising Examiner of Patents at IP Australia. Petr Adamek, CEO of the Canberra Innovation Network, tied it altogether as our MC.

L-R: Petr Adamek, Prof Sudha Rao, Natalie Chapman, Prof Daniel Shaddock, Kevin Restrick.

For those unable to attend, here were the key takeaways:

  • Continuous innovation combined with a strong brand will put your business on the road to success
  • For researchers, your track record is incredibly important for commercialisation, so make sure to publish
  • Think about collaboration early and have a strategy to exploit your IP
  • If your discovery is completely new then protect it with a provisional patent
  • Know what funding is available
  • Look into government assistance, for example the R&D tax incentive
  • Do not underestimate marketing, it is more important than your technology
  • Keep inventing and discovering to avoid infringement

Promoting innovation is at the heart of what we do at IP Australia, so we believe sharing real-life case studies on how to manipulate IP for commercial benefit provides valuable insights for those looking to turn their idea into a tangible asset.

Having partnered with the Queensland University of Technology, the University of Technology Sydney and now the Australian National University, we plan to engage another Australian university to host a similar event next year. Keep an eye on our events page or subscribe to our newsletter for the latest updates.