8 March 2022

In 2022 we are celebrating International Women’s Day with UN Women Australia under the theme, Changing Climates: Equality today for a sustainable tomorrow. This theme recognises the contribution of women and girls around the world, who are working to change the climate of gender equality and build a sustainable future. In support of International Women’s Day, we’re exploring the success stories of inspiring women who use trade marks and design rights to protect their business and commercialise their ideas.


Australian sisters Nicole and Simone Zimmermann founded their label in Sydney in 1991. With over 600 designs filed over the last 7 years, the sisters describe their work as “sophisticated, clever and delicate”, with designs registered through the distinctiveness of their shape, configuration and pattern. Several stand-alone stores across the country and also stocked internationally showcase how successful the fashion brand has become.


Abigail and her brother Jamie Forsyth are credited with the innovation and design of something we didn’t know we cared about until we did - the ‘reuse’ movement created by the KeepCup. Their story started in Melbourne with a simple idea, keep it and use it again. KeepCup has become a household item and a barista standard across the country. Protected by a design right, patent and trade mark, it highlights the importance of a good IP strategy. 


Tutu By You, established by Australian cousins Steph Young and Emily Murray, brings joy and happiness to kids through their bold, bright and individual tutu designs. Steph and Emily considered their IP strategy early on in their start up journey. Their Sparkle Bands were considered to be a unique item and Tutu By You used a combination of design and trade mark protection to help them on their commercialisation journey. 
Hear about Tutu By You and their journey to commercialisation and IP protection.
Tutu By You: IP and small business


We’re further celebrating female Australian’s with the stories of Janine Allis, BOOST JUICE founder, and Lorna Jane Clarkson, founder and CEO of LORNA JANE. Both women have successful businesses, but their trademarks have provided them security for their unique and individual creations. 

Janine Allis’ BOOST JUICE trade mark was first filed in 1999, and to this day the company owns trade marks to multiple products, juice names, juice bars and much more! Boost is now a truly global brand, with over 580 stores worldwide.  

LORNA JANE holds interesting registered and protected trade marks on the names of the fabrics that are exclusive to the brand. Some examples are their Nothing 2 See Here fabric, created by the company with proprietary light-blocking interlock technology that assures maximum coverage, and LJ Excel a high-performance fabric that gives the feeling of cotton with the benefits of advanced synthetic fibre technology.

Join us in celebrating women in IP by registering to attend the online Regional Event by WIPO “Women: Innovating for a Better World