6 February 2015

The Emmy award-winning reality TV show Shark Tank premieres Sunday 8 February on TEN. Apart from its undeniable entertainment value, the show gives a valuable insight into the business of inventing.

Each week, we’ll publish a wrap up looking at IP issues that come up in each episode. Beneath the gloss of reality TV, Shark Tank exposes the drama of matching expectations between investors and inventors.

Shark Tank features five successful entrepreneur ’sharks‘ hunting for the next big thing: Janine Allis(Boost Juice), Steve Baxter (internet pioneer), Andrew Banks (Talent2), Naomi Simson (RedBalloon) and [formerly] John McGrath (McGrath Estate Agents) [who has since left the show].

These self-made multi-millionaires judge business ideas pitched by ordinary Australians. The aspiring entrepreneurs must convince a Shark their idea is worth pursuing… but it takes more than passion and personality.

From the amazing to the unworkable, viewers will be fascinated by everyday Australians who dare to dream big. Shark Tank celebrates the resourcefulness and drive of a new breed of innovators in this must-watch series.

For many start-up businesses, intellectual property (IP) is the difference between success and failure. Competing with larger established business requires disruptive innovation. Much of that creativity and innovation can be protected with registered intellectual property like patents for inventions, trade marks for brands, and designs for the way a product looks.

IP Australia will follow Shark Tank each week we’ll do a wrap up on the role IP played, or could play in each episode.

Shark Tank is produced for Network Ten by Shine Australia and airs 8.00PM Sunday.