Transcript: Australian Trade Mark Search launch for trade mark professionals

Last updated: 
8 February 2017

Three minute launch promotional video

If you’re a trade mark attorney, business advisor or search professional, searching is at the core of your business. It’s your bread and butter.

That’s why we’ve worked with you to deliver an improved search system – Australian Trade Mark Search.

Keeping your needs at the centre of everything we’ve built, we have kept the core features that you like and rely on in ATMOSS but delivered some big changes.

What we’ve learnt from talking with you is that search professionals work in diverse ways. You may need to see the results presented on screen differently to find the information you’re looking for.

In Australian Trade Mark Search you can adjust and tailor the user preferences to suit your search needs. They can be saved so they’re ready to go again the next time you search.

The first thing you see is the quick search view. But if you’re a search professional you will want to go straight to the advanced search. It’s only a click away and you can save it as your homepage in your user preferences.

There are a number of new features to help your search.

The real time search counter gives you an instant visual of the number of results as you construct your search.

We’ve introduced vowel replacement wildcard, the ability to text search across a range of fields including goods and services, endorsements and address for service, and we’ve improved reporting options to include Microsoft excel.

Image searching can be challenging. Our new system uses cutting edge technology to simply drag and drop your image into the system to get results. It will return results comparing visual similarity of your image with over 400 000 images in our database. You may see suggested image indexing terms for the image you uploaded.

IP Australia’s vision is to create a world leading IP system that builds prosperity for Australia.  Thank you for participating and giving your feedback along the way to help us deliver Australian Trade Mark Search. 

Visit: http://search.ipaustralia.gov.au/trademarks and tell us what you think!

Watch this video on YouTube.

30 second launch promotional video

If you’re a trade mark attorney, business advisor or search professional, searching is at the core of your business. It’s your bread and butter.

That’s why we’ve worked with you to deliver an improved search system – Australian Trade Mark Search.

Keeping your needs at the centre of everything we’ve built, there are a number of new features to help you search for your customers.

Visit: http://search.ipaustralia.gov.au/trademarks

Watch this video on YouTube.