Published: 
31 March 2021

Ensuring our services are delivered seamlessly and efficiently is a key priority for IP Australia. We are dedicated to helping all Australians benefit from great ideas and have been designing and building a new online services platform to make it easier to apply for and manage IP rights.

IPH is the first organisation in Australia to integrate with IP Australia’s new Application Programming Interface (API) solution leading to simpler and faster service requests for intellectual property (IP) rights. This world leading, API-driven transactional technology is an exemplar of innovation and adaptability that provides a streamlined experience so businesses can effortlessly integrate their technologies with IP Australia’s systems. By leveraging structured data, the solution helps IP attorney firms unlock powerful automation efficiencies, which in turn improves their service delivery.

Michael Schwager, Director General of IP Australia says, “We aim to do the little things well. Our Transactional Digital Services Program continues to design digital services driven by the needs of the customer – this helps make interactions with our Agency more simple, more human, and less bureaucratic.”

IPH Limited is the ASX-listed holding company for several IP professional services and adjacent businesses operating in the Asia-Pacific region[1] offering a wide range of IP services to a diverse client base around the globe. IPH is committed to providing consistent, premium service standards to clients underpinned by best-in-class operating infrastructure. Recently, this journey has involved developing an innovative digital strategy, which includes disrupting old ways of doing things and modernising the group’s entire digital platform - migrating their transactional offerings from legacy B2B channels.

Tee Tan, Chief Information Officer at IPH, said, “As part of our digital strategy, we are investing in innovative systems and digital platforms to enhance our member firms’ capabilities and provide our people, and in turn our clients with smarter ways of working and collaborating.”

With IPH’s full migration to the API solution estimated to be completed in the coming year, Mr Tan said, “The integration process has been no small task but relatively seamless. Our team has worked collaboratively with the team at IP Australia to reach a great outcome for us both.”

The next phase for IPH

As early adopters of IP Australia’s API channel, IPH can deliver near-live status updates, leading to improved interactions and service levels.

Mr Tan said, “Due to the scale of our business, we are also integrating IP Australia’s API solution into some of our internal systems and processes which will further streamline the way our member firms’ interact with their clients. We are really excited about leading the way when it comes to offering this type of automation.”

“IP Australia is proving that it is possible for government to deliver modern, streamlined digital services to our customers. Through integration, IPH can reduce inefficient administrative overheads and refocus their efforts towards what really matters – providing expert advice and assurance to Australian innovators.” concluded Mr Schwager.

How to get involved

IP Australia is exploring new ways to help businesses spend more time focused on core service delivery for clients. If you would like to learn more about IP Australia’s API solution and how it can integrate with your business, please get in touch.

 

 

[1] AJ Park, Griffith Hack, Pizzeys Patent and Trade Mark Attorneys, Shelston IP, Spruson & Ferguson, WiseTime