Transcript: Tutu By You: IP for small business 2

Steph:

Tutu By You started, the concept came about maybe two years ago. We couldn't really find anything that I thought was nice dress-up kinds of things and tutus. They all seemed to be quite over the top. We thought, hey, we could do something here that's quite cool and a little bit different. The sparkle band was about creating a little bit of embellishment or a little bit of differentiation to the tutu.

Em:

Transcript: Tutu By You: IP for small business 1

Em:

Protecting our IP is so important because we have put more time, energy, and love into this than we have, I'm not going to say our kids, but at some stage it feels like it.

We knew we couldn't protect everything, but we knew that there were certain parts of it that we could protect and they'd just make us feel more secure, and we knew we had to do it really. It's not the fun part of creating a business at all, but it's the necessary part.

Transcript: Tutu By You: IP and small business

Steph:

Tutu by You started, the concept came about maybe two years ago. We then started throwing around some ideas and we couldn't really find anything that I thought was nice, dress-up kind of things in tutus. They all seemed to be quite over the top. We thought, 'Hey, we could do something here that's quite cool and a little bit different.' The sparkle band was about creating a little bit of embellishment or a little bit of differentiation to the tutu.

Em:

Transcript: Inventia: International protection

Aidan:

Our first patent was filed in 2015, and that patent has just been granted in Australia and the U.S. and Europe.

Julio:

We decided to cover the biggest market for the applications we made, and that means that whatever we do here we have to ensure that has been done overseas, and the plan for this business is to grow overseas. You have to think about overall in terms of the whole business.

Aidan:

Transcript: Huskee: Sustainability

Saxon:

Huskee originally founded as an idea, but what we really wanted to do was solve the issue of takeaway cups and farm waste. There's a nuance to our product in a sense that it's using coffee husk, which is a waste material. We wanted to merge our cup with a new thinking around waste in society in general, and create a system that actually enabled people to move away from single use into a more sustainable way of having their daily cup of coffee.