How to represent your design

During the application process, you'll need to show us what your design looks like. Here's how you can represent your design.  

What you need to provide

2D representations of your design, such as drawings, illustrations, digital images or photographs, are a vital part of your application.

You'll need to make sure your representations:

  • Present the design clearly
  • Show the different aspects of the design
  • Are consistent in colour, lighting and shading
  • Match the product name in your application.

How to get it right

Unclear and inconsistent representations can cause issues with your application. Here are some tips to consider when capturing your representation.

1. Include a representation for each design

You should include as many representations as you need to showcase your design. If there's more than one representation, each must be consistent with the other.

2. Use a consistent style

Use one consistent style to demonstrate how it looks, rather than using different styles. For example, use line drawings or photographs, not both.

Different chair products highlighting a consistent representation style

3. Have a neutral background

Make sure the backgrounds of any photos are blank and neutral so it's clear what product you'd like to protect.

 Demonstrating a neutral background with a guitar

 
4. Use solid lines to highlight new and distinctive features

You can use:

  • Solid lines to highlight new and distinctive elements of your design
  • Dotted or dashed lines to show the visual features of the product it's applied to.

You'll need to show the entire product the design's applied to. You can provide an additional close-up view of the design features if you'd like.

Make sure you use the combination of each line consistently across your representations.

 

  Side view drawing of a hammer head

 5. Only show the visual features of your design

You don't need to include details such as measurements, arrows or brand names in your representation.

Comparing a correct chocolate bunny image against an incorrect image with measurements included

6. Showcase what the product looks like in physical form

A logo by itself can't be protected with a design right, but a logo applied to a physical product can be. If a logo is applied to a product, such as packaging, show how the whole product looks in physical and tangible form.

 Turtle on a box design alongside a turtle image

7. Clearly label different views of the design

You can provide different views of the design to show all the features, but you'll need to clearly label each view.

For example, you can use views such as:

Environmental view

Shows the product in the environment it will be used in. Include at least one complete view of the product.

 Wine bottle topper with different views

Assembled and exploded view

Demonstrates how the product looks assembled and 'exploded'. The exploded view shows the different components in a single product and how they fit together. You'll need to provide both an assembled and exploded view.

 A shaker bottle demonstrating assembled and exploded views

Configuration view

Demonstrates how the product can be configured into different positions.

 A laptop with a closing progression to show a configuration view