IP Australia’s purpose is ensuring Australians benefit from great ideas. We deliver IP rights administration and professional registration services, increase awareness of the IP system, and shape the IP system domestically and internationally to help Australian innovation and business.

IP Australia is responsible for administering Australia’s IP rights system, specifically patents, trade marks, designs and plant breeder’s rights. Our vision is to create a world leading IP system building prosperity for Australia and this drives the work that we do. We are committed to building the capability of our people and our organisation to support this important work.

Delivery of these elements enables us to provide an effective framework for protection of innovative products and brands. This creates a secure environment for investment in innovation, enables firms to build brand value and business reputation, and encourages the disclosure of inventions and the transfer of knowledge and technology.

We deliver on our responsibilities by focusing on our three strategic objectives of Operational Excellence, Service Excellence and Value Add.

A visual representation of IP Australia's vision, purpose and strategic objectives