Last updated:
22 August 2018
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When applying for a trade mark, you need to think about how it relates to your business name and your domain name. Because one size might not fit all.
Start-ups often being with a simple idea. A way to protect your ideas, information and other know-how is through the use of a non-disclosure agreement (NDA).
Patents can be a valuable addition to the portfolio of any start-up, and an enforceable patent can also be a great way to enshrine your competitive advantage. But for tech start-ups looking protect digital solutions there are a number of significant hurdles to consider before applying for a patent.
‘At the beginning it’s more about marketing, but at a later stage it might become something much more substantial.’ Longtail UX GM Andreas Dzumla on the value of patents beyond protection.