Tutu By You was launched in 2020 by business partners and cousins, Steph Young and Emily Murray. They wanted to create a brand for kids, and something that would bring much joy and happiness to the world. IP was considered early in their business start-up. Sparkle Bands were considered to be a unique item and Tutu By You used a combination of design and trade mark protection to help them on their commercialisation journey.
Hear about Tutu By You and their journey to commercialisation and IP protection.
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