11 May 2021

Wheely Bug have been in operation since 1995. The concept was born from a neighbour child wanting to ride a toy like his big brother. Prototypes were initially tested in childcare centres and iteratively improved. Their instant success encouraged them to start exporting in 2000, and expanded into a workshop with 5 employees in order to make 1000 ride on toys per month. By 2004 demand was so high that they expanded their manufacturing overseas to a US owned Chinese factory. Despite this global success, their headquarters remain in Cairns.

Hear about Wheely Bug and their journey to commercialisation.

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