Zambrero - understanding the value of a trade mark

plate of mexican food
Published: 
18 March 2016

Zambrero serves up bold, fresh Mexican to customers in more than 80 restaurants around Australia. But Australians are not the only people this franchise feeds. Through Zambrero's Plate 4 Plate initiative for every burrito or bowl sold, a plate of food is donated to someone in the developing world.

After Dr Sam Prince, then a medical student, opened the door of the first Zambrero in Braddon, ACT in 2005 at age 21, the franchise has gone from strength to strength. His main focus is people and providing education and opportunities to those who need it. Sam's business ventures help fund these philanthropic initiatives.

Sam has a number of new ventures in his portfolio, including a not-for-profit, and continues to remain heavily involved in Zambrero's strategic direction, including the company's overseas expansion into Thailand and New Zealand.

Zambrero's trade mark journey

Zambrero hit the Mexican wave early on, and since then Mexican cuisine has become one of the fastest growing food trends in the industry. As Zambrero has continued its expansion, it grows ever more important for the company to secure and protect its intellectual property.

Zambrero lodged its first trade mark in March 2006. This was accepted in May the same year after a smooth application process with IP Australia. Since then a number of trade marks have been lodged and protected under the Zambrero name. 

For Zambrero, securing a trade mark helped the company protect its trade name and provided a consistent image for consumers to start to recognise and develop a loyalty towards.

Zambrero General Manager Karim Messih said at the time, ‘Beyond our food, it's very important that we can give our customers something they recognise and associate with across all of our national restaurants. Our trade marks are some of our most valuable assets which allow us the national recognition that is so integral to our brand’. 

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