In China, the Chinese language version of your brand can be just as important as the English language version, as wine maker Penfolds discovered.
Penfolds was, until recently, locked in a protracted legal dispute with a businessman who registered the company’s Chinese name before it did.
Failing to properly secure your brand in China can be a very expensive mistake, as the experience of computer giant Apple shows.
The California-based technology company was forced to buy the iPad trade mark from another company for US$60 million after a court ruled it did not have the rights to use it in China.
When Tori Best tried to register the name and logo of her Melbourne-based dairy company in China, she found that someone else had got there first.
Someone else had already registered the name Farmer Brown’s Dairy Company as well as the company’s flying cow logo with the China Trade Mark Office, or CTMO.
The Daily Edited’s co-founder, Alyce Tran, shares her insights
Determined to show a risk-averse industry the potential of new microgel technology, Progel CEO and Director of Commercial Engagement at Uniquest, Cameron Turner, explains how his team developed a probiotic drink unlike any other.
File for IP protection before launching a crowdfunding campaign and consider your global IP strategy like Byron Bay father-son duo Stuart and Cedar Anderson, inventors behind Australia’s most successful crowdfunding campaign to date, The Flow Hive.
Failing to properly secure your brand in China can be a very expensive mistake, as the experience of computer giant Apple shows.
Stormseal inventor and Managing Director, Matthew Lennox, has accelerated his idea for a product that provides huge relief for storm victims and their rescuers and insurers through government funding and securing intellectual property (IP) protection.
With registered intellectual property (IP) in Australia, the United Kingdom (UK) and Hong Kong, founder of Eliminator Sports, Martin McDonald knows a thing or two about the IP system and shares his experience with us.
Scancam is one of Australia's hottest startups, single-handedly changing the way service stations protect themselves against fuel theft by using video cameras and licence plate recognition technology. Scancam was founded in 2014 by Perth duo, Eoin Byrne and Anthony Schmidt, and is the world’s first smart anti-fuel-theft technology.
