With registered intellectual property (IP) in Australia, the United Kingdom (UK) and Hong Kong, founder of Eliminator Sports, Martin McDonald knows a thing or two about the IP system and shares his experience with us.
Scancam is one of Australia's hottest startups, single-handedly changing the way service stations protect themselves against fuel theft by using video cameras and licence plate recognition technology. Scancam was founded in 2014 by Perth duo, Eoin Byrne and Anthony Schmidt, and is the world’s first smart anti-fuel-theft technology.
Determined to show a risk-averse industry the potential of new microgel technology, Progel CEO and Director of Commercial Engagement at Uniquest, Cameron Turner, explains how his team developed a probiotic drink unlike any other.
Mick Spencer, Founder and Managing Director of ONTHEGO®, shares his IP lesson's after his initial trade mark application was unsuccessful as it had already been filed by a competing comany. Spencer discovered the registered trade mark wasn't being used so with research and some professional advice he decided to fight it, and was successful in gaining the trade mark.
As one of the giants of the confectionery sector, the Mars brand is valuable intellectual property (IP) and is fiercely protected by its owner, Mars Incorporated.
It helps that the company has the former president of the International Trademark Association (INTA) Rhonda Steele as its Marketing Properties Director.
If your product is good, you should also have a good patent attorney says Hani Yassa, one of the people behind Charli Chair that featured on reality TV series Shark Tank.
Li'TYA is an Aboriginal name, meaning 'of the earth' and is also the trade mark for a skincare and spa brand that uses the natural healing properties of native plants. Trade mark protection has helped build the brand and led to the success of the business.
The Coffee Club started as one store in Brisbane and quickly became a national franchise with over 100 outlets. This success has been driven by the IP focus of its founders, Emmanuel Kokoris and Emmanuel Drivas, who understand the strength of branding in attracting customers and franchisees.
For some start-ups, crowdfunding can be a source of funding to get an idea off the ground. However, it’s important to protect your idea or product before you make it public. Here’s why…