Case studies

Penfolds wine cork
Published:
31 July 2017

In China, the Chinese language version of your brand can be just as important as the English language version, as winemaker Penfolds® discovered.

Published:
5 June 2017

The Daily Edited’s co-founder, Alyce Tran, shares her insights

PERKii pink bottle
Published:
2 May 2017

Determined to show a risk-averse industry the potential of new microgel technology Progel CEO and Director of Commercial Engagement at Uniquest, Cameron Turner, explains how his team developed a probiotic drink unlike any other.

Cedar and Stu Anderson
Published:
21 April 2017

File for IP protection before launching a crowdfunding campaign and consider your global IP strategy like Byron Bay father-son duo Stuart and Cedar Anderson, inventors behind Australia’s most successful crowdfunding campaign to date, the Flow Hive®.

Example of Stormseal in use.
Published:
21 April 2017

Stormseal inventor and Managing Director, Matthew Lennox, has accelerated his idea for a product that provides huge relief for storm victims and their rescuers and insurers through government funding and securing intellectual property (IP) protection.

Published:
8 June 2016

CapHat® provides sun protection

Charli Chair in use
Published:
20 March 2016

If your product is good, you should also have a good patent attorney says Hani Yassa, one of the makers behind Charli Chair®.

Published:
18 March 2016

'Beyond our food, it's very important that we can give our customers something they recognise and associate with across all of our national restaurants.'

Published:
16 January 2018

Brisbane-based UniQuest is Australia’s leading university commercialising entity.

Published:
28 January 2016

Even though they had a ‘cool’ idea and couldn’t wait to get it to market, intellectual property (IP) was among the first considerations of inventor