Case studies

Photograph of Berry Sensation strawberries
Published:
21 June 2021
Victorian farmer and Managing Director of Berry Sensation®, Barry Richards, has built his company off the strawberries he imports from an overseas breeder. This Australian company has found success by importing unique varieties they believe will suit the Australian market and make the company stand out.
IP Business Edge - title image
Published:
7 April 2021

Are you a small or medium business wondering what intellectual property (IP) is and how it might help you grow and protect your enterprise?

Photograph of Crimson Snow® apples
Published:
16 November 2020
Fifth-generation apple grower, Allan McLean, shares his experience applying for plant breeder's rights and his top tips for success.
Published:
12 October 2016

Nahida Bhuiyan has been an examiner in plant breeder’s rights (PBR) for nearly 10 years.

red apples
Published:
18 March 2016

Fleming's Nurseries' 'Zee Sweet' program was set up to provide a sustainable revenue stream for breeders of fruit varieties. It has become a model for production-based royalty programs internationally, and Fleming's is now a key player in the plant breeder's rights system.