Andrew Lake from Pristine Forage Technologies talks about how plant breeder’s rights has helped his business in this video series.
As one of the giants of the confectionery sector, the Mars brand is valuable intellectual property (IP) and is fiercely protected by its owner, Mars Incorporated.
It helps that the company has the former president of the International Trademark Association (INTA) Rhonda Steele as its Marketing Properties Director.
Intergrain has a highly successful wheat and barley program that targets the major cereal growing areas of Australia. Tress Walmsley, Intergrain CEO, talks about the company's transition to the end point royalty system.
One of the pioneers of end point royalties in Australia, Kerrie Gleeson from Australian Grain Technologies, shares his perspectives on how the end point royalties scheme has transformed the wheat breeding industry.
Eco wood design specialises in custom-designed furniture that is hand-crafted by owner and designer - Stephen Ziguras.
For over a decade, Ziguras has been designing and making furniture, homewares and wooden objects to order.
If your product is good, you should also have a good patent attorney says Hani Yassa, one of the people behind Charli Chair that featured on reality TV series Shark Tank.
An intellectual property (IP) strategy is unique to you and your business and very few strategies are the same. It pays to do your research and find out what is the best approach for you. App developer and entrepreneur, Andrew Clapham is one half of the brains behind mobile app QuicklyPay.it and shares his experience.
Li'TYA is an Aboriginal name, meaning 'of the earth' and is also the trade mark for a skincare and spa brand that uses the natural healing properties of native plants. Trade mark protection has helped build the brand and led to the success of the business.
The Coffee Club started as one store in Brisbane and quickly became a national franchise with over 100 outlets. This success has been driven by the IP focus of its founders, Emmanuel Kokoris and Emmanuel Drivas, who understand the strength of branding in attracting customers and franchisees.
For some start-ups, crowdfunding can be a source of funding to get an idea off the ground. However, it’s important to protect your idea or product before you make it public. Here’s why…