Richard Hoare, Design & Innovation Director at Breville takes us through the business tips that has made Breville an industry leader and given it a sustainable competitive edge. He explains how Breville uses intellectual property (IP) to engage customers through consistent and well-researched branding and investment in various IP protection.
Blundstone is a company name and Australian trade mark of almost legendary status, so protecting IP rights is at the heart of its business strategy.
Michael Pearce, owner of Leaf Free Gutter Guard, talks about how advice from a legal professional helped his business identify the intellectual property (IP) rights that could improve its market position.
Cash Engineering Research company gains its revenue solely from the sale of air compression technology to massive multinationals based in the US and Europe. Its products are intellectual property (IP) - patents and know-how.
IP protection is a crucial component of success for all diagnostic tools. A great example of this is a bowel cancer blood test CSIRO recently developed in conjunction with Clinical Genomics, explains CSIRO Project lead Dr Trevor Lockett.
What does it take to lead a biotech start-up? Try nerves of steel, the patience of a saint, and a brains trust of PhDs and MBAs.
Tom Damin takes us on a tour of Seed Distributors research farm at Virginia, South Australia. He talks about how plant breeder’s rights have helped Seed Distributors cover the cost of producing its unique variety of barley.
Bionomics Limited is set to launch a Phase 2 trial of its anti-anxiety drug BNC210 as a treatment for post-traumatic stress disorder (PTSD).
How do you value biotech startups? It’s not easy. Conventional methods for normal companies rely on discounted cash flows - a fancy term for guessing how much future profit a business will make in today’s dollars.
Phil Sims, CEO of Robern Menz, talks about the value in registering your trade mark and the benefit in seeking advice to confidently invest and protect your brand.