Phil Sims, CEO of Robern Menz, talks about the value in registering your trade mark and the benefit in seeking advice to confidently invest and protect your brand.
Dr Heather Bray (University of Adelaide), Dr Jane Rathgen (Adelaide Research and Innovation), and Doug Waterhouse (IP Australia) talk all things Plant Breeder's Rights (PBR) on Radio Adelaide.
When someone sees the tagline ‘Just do it!’ they generally know the brand associated with the slogan straight away. It has even been declared as a ‘famous’ trade mark by the Trade Mark Trial & Appeal Board. An important aspect of branding is the customer association and recognition that’s attached to it. Here's what makes Nike's slogan so memorable.
GroundProbe former Chief operating officer (now Vice President Global Operations) David Noon have been conscious from day one of protecting IP rights. David advises organisations to seek early and robust patent advice, but sees patents as just one part of an overall business strategy. Here's why this company doesn't just rely only on a patent.
Food and wine tourism has skyrocketed in Australia. People are tired of gazing at historic monuments and natural attractions and are instead choosing gastronomic experiences that connect them to the culture of a destination and the local producers for their getaways.
'Beyond our food, it's very important that we can give our customers something they recognise and associate with across all of our national restaurants.'
If ever there was an example in Australian IP case law that highlights the power of the rights of first-use in a trade mark dispute, it must surely be the cautionary tale of Harry Potter.
According to an article Harry Potter and the Order of the Federal Court by Catherine Lee for Clayton Utz, a court decision by Australia’s Federal Court in 2004, described by the media as a David versus Goliath test case, illustrated that proven first use of a trade mark remains the strongest criterion in a disputed ownership of a trade mark.
The plant breeder's rights (PBR) scheme has enabled the CSIRO to protect its IP rights over a new variety of water-use-efficient wheat developed through decades of research.
Tasmanian rose breeder Lilia Weatherly discovered an exciting new mutation, saw its potential and applied for plant breeder's rights (PBR). Within a short time she had licensed it to a nursery and turned her hobby into a business.
About 300 kilometres from Alice Springs, Yuendumu is home to the Warlukurlangu Artists. Warlpiri is their language, known only to small population, yet their vibrant artwork speaks to people all around the world.