The purposes for which HUMAN CHOICE True Free Range (HUMANE CHOICE) was established are:
- to unite all persons interested in the ethical treatment of farm animals for their common benefit;
- to provide a forum where collective action can be facilitated;
- to lead by example in promoting high animal welfare standards for farmed animals, safe healthy food and environmentally sound practices and procedures as set out in the HUMAN CHOICE STANDARDS of these rules; and
- to collect and record data and facts relating to the ethical farming of animals and make this information available to its clients.