PBR: Seed Distributors

 

[Tom Damin]
So this is the centre of all our plant breeding operations and all the field trials that are involved with those. This is anywhere from looking at screening for diseased plots to selecting new plants to make up parent varieties, also then doing commercial variety trials to look at yield characteristics of existing cultivars.

Moby is variety that we have come up with through plant breeding processes. It's unique from any other barley variety available on the market. The difference is with our PBR protection, Moby is exclusively a product of ours. So we can get our growers to grow this variety for us, but we are allowed to sell and distribute this product in the marketplace.

We haven't had any issues enforcing our PBR products but there is some, always some, leakage I guess in the system. It's not something that we've ever really pursued outside of a phone call here and there.

Farm saved seed is a practice that's fairly typical in Australian agriculture, and that's fine as long as the farmer is then using the seed for his own purposes only. We occasionally have situations where farmers are selling on to other farmers, which can be an issue, but most of the time people stick to the correct process.

Coming up with these new varieties takes a lot of time and a lot of dollar input. So, there is quite a lot of money involved with researching and producing a new product like Moby. So having, I guess exclusivity to it through the PBR process, it makes sure that you can actually… the owner of the variety gets to actually sell the variety and makes some money and try to cover the cost of producing a new variety.

Last updated: 
Wednesday, April 6, 2016