Samantha:

I have a background in interior design, and I was working in commercial interiors. Continually, I had clients that had a problem with noise. I decided that I really needed to create something that looked really good, but also solved that problem with sound. So it became evident to me that it would be a really good idea to suspend the solution. Because it's suspended, the sound waves bounce around a room, and then they are absorbed by the material that these lights are made of.

It's a bit of a triple threat. It has a light source, it absorbs sound, and it creates a great design punch in space. Inspirations for my design come from all over the place. Then I set about sketching and then taking those to the manufacturer.

My design journey for commercialisation started with an accelerator program I did. During that time, we heard from an IP lawyer, and I always knew that I needed to register the designs, but I did not know anything about how to go about that. It was really fortunate that that happened right at that time, because I was actually about to launch the product on a website. I recognised at that point that I needed to register the designs prior to actually showing it. So I chose to work with an IP lawyer to register the designs and to go through the trade marking process, purely because I have no experience in this category at all, myself. Probably for my next designs, I will attempt to do that myself, but because I'm a little bit more educated in the process now.

Our lights are made in Australia and they're made from responsible materials. They're custom-made, so we don't have a warehouse full of stock. They're made to order. So much happens behind the scenes, and to get a product to market is so expensive. For then it to be copied for a much cheaper price, say off-shore, number one, dilutes the value of your product in the marketplace. It also leaves you with nothing to sell at the end. I think it's really important that our laws protect designers who are creative enough to innovate.

Last updated: 
Monday, May 10, 2021