Gecko Traxx is created for individuals like myself to access to great outdoors, identifying quite a specific challenge there around just literally getting onto the beach.
From that concept or idea of biomimicry of the gecko's foot spreading out, we took that into some basic 3D printing and test lots of different iterations of that. Before then, printing lots and lots of little sections and gluing them together to create the first Gecko Traxx tire. Good IP protection for small businesses and designers is essential in being able to commercialise product and keep it sustainable.
We seeked out IP protection because of the simplicity. It's not hard to replicate even though it's very unique, but also to protect what it actually means for the person with a disability, who's receiving it, and what it actually does, and how that impacts their life.