Inventia Life Science was created in 2013. I have the idea of producing a 3D bio-printing. For the last 40 years or so, anyone that growing cells in the laboratory to do research, they grow the cells on a plastic surface, as a monolayer of cells. The idea of producing a 3D model has already been very well established in science that they are much better, much more reliable. However, there is no way to mass-produce those models, no effective way, or even being reproducible. And that's what this machine does, is produce a high number of individual 3D models, very low cost, and very fast.
Our first patent was filed in 2015, and that was a process patent around our first biological application. And that patent has just been granted in Australia and the US and Europe this year. On the bio-printer, we have a number of patents there. Part of the product is a consumable, so that is a really critical part of our product as the primary revenue drivers, because it's an ongoing consumable product that our customers use. And in order to protect that cartridge, that consumable, we filed design protection for the cartridge design. So that protects the look and the shape and the detail inside the cartridge. And so that was the strategy we took for our consumable, to protect it.
The process for a design protection seemed a lot more straightforward than the patent applications, as there's less detail required, but you're only protecting, I guess, the look and shape of your product, rather than the actual technology, the underlying technology. So it's a little bit different, but for that particular piece of the product it was, I think, the most appropriate protection that we could get for it.
We decided to cover the biggest market for the applications we made, and that means that whatever we do here, we have to ensure that has been done overseas. And the plan for this business is to grow overseas. You have to think about overall in terms of the whole business. What is that strategy? Just for an example, if you, today, you go and type, 'Rastrum', on the internet, but the first thing to appear now is that Rastrum is our printer. It is a very rare username, and if you make that investment in the marketing of that name, you want to protect that name, to avoid anyone start to copy it. And that logo has a very distinct look, means that people can associate, can easily recognise the brand.
So, we have a long-standing relationship with Design + Industry, who have helped us, I guess, take Rastrum from a prototype to a product, but that has been a really successful relationship. And I think they were instrumental in really bringing about the look and feel of the machine, having a strong brand is crucial to success of a product. So we wanted to build something that was a bit more, I guess, flamboyant, and a bit more eye-catching and interesting for researchers in a lab. And I think the design is really critical to, I guess, capturing people's imagination. We are developing a very new and innovative technology, and that's really what it's about, is protecting all of the development work and protect the innovation, so that we can commercialise and become a successful and sustainable business based in Australia.