Last updated: 
11 December 2017

Before you apply for a trade mark, there are a number of issues you need to consider. Making the wrong choices with your application can be costly, as mistakes by applicants are usually not refundable.

A common mistake is confusing the different types of intellectual property protection, for example, confusing trade marks and design rights. Some also believe that a trade mark can only be a logo. That's not right. A trade mark is a sign that can include words, phrases, movement, sound, images, even smells or a combination of these elements.

To help you learn about common mistakes and some useful questions to ask yourself, we’re developing Trade Mark Assist. Try out the beta version and tell us what you think.

Make sure you have familiarised yourself with exactly what comprises a trade mark by reading trade mark basics.

Before you begin to assemble your application, some questions you may want to consider include:

  • am I trying to register a common  or prohibited sign, word or phrase and not know it?
  • under what class of goods and services do I intend to register my trade mark?
  • have I conducted thorough searches of all the databases to make sure I am not copying another individual’s trade mark?
  • am I comfortable with the fact that details of my application will be published if accepted?
  • is my trade mark distinctive enough to distinguish my goods and/or services?
  • am I eligible to own a trade mark?