Searching trade marks

Before applying for a trade mark it's wise to conduct a detailed search to make sure there are no similar trade marks already pending or registered. It's a good idea to search as widely as possible.

Searching is not as simple as it sounds. It requires skill and persistence as merely searching for an identical mark is not sufficient.

An IP professional may be able to provide you with further assistance and advice.

In addition to using our Australian trade mark search you can also:

  • search for Australian surnames: because you may not be able to register a surname as a trade mark if it is not considered a common surname. 'Common' is defined as a name that occurs 500 times or more.

Using our Australian trade mark search

Our free and comprehensive search system will help you find out:

  • whether the name or logo you want to trade mark is already in use
  • if your new product name or logo can be protected by trade mark registration
  • similar trade marks in the market that may conflict with yours
  • whether or not the use of your new product name or logo will infringe on another person's rights.

Australian trade mark search video series

This series of short videos will help you to use Australian trade mark search effectively and thoroughly. It provides tools and tips to do a comprehensive search and locate trade marks that are the same or similar to yours.

Part 1: an introduction to ATMOSS

View ‘an introduction’ transcript

Part 2: how to access ATMOSS and its functions

View ‘how to access ATMOSS and its functions’ transcript

Part 3: consider your own trade mark

View ‘consider your own trade mark’ transcript

Part 4: developing a search strategy

View ‘developing a search strategy’ transcript

Part 5: understanding search results and useful tips

View ‘understanding search results and useful tips’ transcript

Last updated: 
12 March 2016