Last updated:
12 March 2016
Your trade mark, often called a brand, is your identity. It’s the way you show your customers who you are.
It might be your corporate logo, a jingle you use in an advertisement, your business name painted on the side of your truck or your signage or packaging.
A trade mark can also be a:
- word (in a plain font or a ‘fancy’ font)
- phrase
- letter
- number
- logo
- picture
- aspect of packaging
- or combination of the above...