Types of trade marks

Your trade mark, often called a brand, is your identity. It’s the way you show your customers who you are.

It might be your corporate logo, a jingle you use in an advertisement, your business name painted on the side of your truck or your signage or packaging.

A trade mark can also be a:

  • word (in a plain font or a ‘fancy’ font)
  • phrase
  • letter
  • number
  • logo
  • picture
  • aspect of packaging
  • or combination of the above.

More information

Last updated: 
12 March 2016