China is Australia's largest trading partner. With its population of 1.4 billion people, China presents enormous opportunities for Australian businesses. Australia is both a leading source of resources for China and increasingly a supplier of premium goods and services.
Doing business in China
If your business is expanding to China to either manufacture or sell your product, safeguarding your intellectual property (IP) should be one of your primary considerations.
Like in Australia, IP Rights are registered nationally, meaning that your Australian trade mark, design or patent does not provide you any protection in China.
Registering your IP rights as early as possible will save you significant time and money later. IP rights in China are registered through several government bodies:
- patents and designs are registered through the State Intellectual Property Office (SIPO)
- trade marks are registered through the China Trademark Office (CTMO)
- copyright protection applies automatically, but can be registered through the National Copyright Administration.
IP Counsellor to China
To assist Australian business navigate the Chinese IP system, IP Australia has appointed David Bennett as the IP Counsellor to China. David will assist Australian business navigate IP issues with regards to patents, trade marks, designs and copyright. David will also engage with the Chinese Government on IP policy.
- If you're thinking about entering the Chinese market make sure you understand the trade mark application processes.
- China has a first to file trade mark registration system so it's important to know about trade mark enforcement in China.
- Before you establish your business in China you should consider what commercial IP decisions you need to make.