China remains the top destination for Australians filing trade mark applications abroad. As a business thinking about entering the Chinese market, you need to research and understand which companies, businesses and brands are active in the market.
To assist Australian businesses we have created content to help you understand the different trade mark application processes in China. This includes the timeframes as well as how to register a company or business name and most importantly the risks you face if you don’t do your research.
- China is Australia's largest trading partner so safeguarding your IP should be one of your primary considerations.
- China has a first to file trade mark registration system so it's important to know about trade mark enforcement in China.
- Before you establish your business in China you should consider what commercial IP decisions you need to make.