In February 2015, an Australian father-son inventing team launched the most successful crowdfunding campaign outside the United States.
Knog is a Melbourne-based company that has built up international success, by manufacturing a range of cycling, action sports, outdoor, and digital products and accessories which are now sold in over 50 countries.
Co-founder of a successful textile technology business, Murray Height, shares some insights from his collaboration with researchers to bring his idea to market. According to Murray, the relationship is even more important than an agreement around the intellectual property (IP) – although this is still fundamental.
Since founding Win Win Parenting in 2013, Dr Rosina McAlpine’s education programs have been helping working parents across Australia balance work-life priorities.
For this industry moving and globally expanding business, MOVUS sees its brand as its most valuable asset. CEO and Founder, Brad Parsons, knows it’s the brand that is what will live on and so he invested in trade mark protection early.
For a brand that is literally stitched into its products, protecting the name InStitchu was an early consideration for Founders, Robin McGowan and James Wakefield. They knew they’d come up with a unique name and business strategy, so they wanted to invest in it and gain ownership quickly.
SEO Shark is a digital marketing agency specialising in search engine optimisation (SEO). As the world moves towards a more digital way of life the demand for digital services has increased. Therefore so has the number of businesses operating in the industry.
Malcolm Mabo wanted to use his surname for a new clothing business. However, Mabo is no ordinary name. His father, Eddie 'Koiki' Mabo, led the landmark High Court case for native title in Australia.
The Mabo brand is made from Malcolm's surname and symbols from his traditional community. He applied for a trade mark to protect his brand.
Kuuku I'yu Northern Kaanju homelands are centred on the Wenlock and Pascoe Rivers in Cape York. Their laws and creation stories are connected with their country. Through his father's bloodline, David Claudie knows the medicinal uses of plants that grow there.