Australian IP report 2025
Lead applicants
International filers
In 2024, the top international filers for trade marks in Australia were major multinational pharmaceutical and personal care companies. Swiss pharmaceutical manufacturer Novartis AG filed 178 applications, followed by French cosmetics producer L'Oréal, with 121 applications (Figure 3.5).
Apple Inc, the fifth top filer in 2023, fell out of the top ten, while Samsung Electronics returned to the top ten, in 8th place, with 54 applications.
Figure 3.5 Top domestic and international applicants for trade marks in Australia, 2024
Domestic filers
For the second consecutive year the leading domestic trade mark filer was gaming machine producer Aristocrat Technologies, with 95 applications, slightly up from the company’s 91 filings in 2023. Moving from third place to become the second top filer in 2024 was a second gaming machine producer, Ainsworth Game Technology.
New entrants into the top ten include the Royal Automobile Association of South Australia (RAA), an Australian motor club, and Jayco Corporation, a caravan and campervan retailer. Real household spending on transport remained resilient over 2024 despite tight financial conditions, up 3.1% on 2023 spending levels.