View the IP Australia Corporate Plan 2019-20 in PDF format

Accountable Authority Introduction

As the Accountable Authority for IP Australia, I am pleased to present our 2019-20 Corporate Plan, which is presented as required under paragraph 35(1) of the Public Governance, Performance and Accountability Act 2013. The Plan outlines the action we will take over the next four years to deliver on our Strategic Roadmap to 2030.

IP Australia is committed to delivering world leading IP services that are modern, effective and efficient to ensure all Australians benefit from great ideas. 2019-20 will see us continue to modernise our capabilities. Through innovative solutions we will continue to pursue productivity and quality improvements to underpin our transformation to a customer-focused agency.

Innovation continues to be the cornerstone of our operations. IP Australia does more than just support business, creatives, entrepreneurs and inventors in protecting their creations. We need to continually reinvent and transform our systems and processes, acting as a test-bed for innovation across the APS. Our focus on delivering new and improved customer-centric, digitally driven solutions has never been stronger.

We are committed to meeting customer expectations for high quality and timely IP rights administration and registration. In 2019-20, we will implement simplified quality standards to embed principles of continuous improvement across search and examination. We will also trial new performance-setting arrangements for examiners to boost motivation and productivity. The review of the Australian Designs System will continue in collaboration with stakeholders, identifying requirements for reform and developing a future strategy.

We will revisit our Customer Service Charter in consultation with stakeholders to ensure our measures and targets continue to drive outcomes that meet customer need. Having the right performance information drives responsible stewardship. This underpins our commitment to accountability and evidence-based leadership across our operations.

We are professionalising how we manage, curate and make the most of our data assets. We recognise the power of data and evidence to support meaningful metrics for short- and long-term transformation success. Our IP Data Platform provides data and infrastructure to support our business planning, decision-making and collaboration with external users to position IP Australia as a leader in the provision of IP data and analytics.

We will deliver government leading digital services, ensuring we suit our customers preferences and meet their expectations. We delivered our new Rights in One administration system for trade marks in late 2018 and are now looking ahead to the replacement of our patents administration system through the Patents Modernisation Initiative.

We are starting to reap the benefits of our Future Way of Working program, which will see increased collaboration and productivity among our staff in activity based working environments. We will continue to implement best practice workforce planning to ensure we attract the best and brightest minds, provide challenging opportunities to develop leadership and management skills, and reinforce our position as leaders of IP rights administration in the region.

Our people remain our greatest asset. We will continue to invest in talent and capability development to build the workforce of the future. By encouraging diversity of thought and a culture of curiosity we inspire leadership and accountability at all levels.

 

Michael Schwager

Director General

IP Australia

HORIZON 1: 2018-22: Invest and Innovate

OPERATIONAL EXCELLENCE:

High performing core business and internal operations


QUALITY AND PRODUCTIVITY

  • Define high quality for IP rights, construct a baseline and ensure our quality system supports the definition
  • Identify priority work in IP rights and improve its quality to international best-practice level
  • Implement revised performance setting and incentivisation arrangements to motivate staff in production areas to improve productivity, quality and timeliness

WORKFORCE

  • Deliver the Future Way of Working program (FWOW) to enable flexible and efficient working arrangements, underpinned by supportive technology and fit-for-purpose workspaces
  • Develop and embed strategic workforce planning that informs group and whole-of-agency approaches to recruitment, retention and staff transition/development
  • Negotiate an industrial framework that supports our future way of working and our aspiration to be an employer of choice

REVENUE AND INVESTMENT

  • Finalise significant once-in-a decade investments (FWOW), Rights In One (RIO) and utilise cash reserves via small operating losses. Fee review and potential increase 2019-20

SERVICE EXCELLENCE:

High performing customer services that support our core business


TECHNOLOGY AND BUSINESS PROCESS

  • Develop automated processing and guided-decision making capabilities for IP rights processing that meet stakeholder expectations, are supported by legislative change and deliver improved cost effectiveness
  • Utilise technology solutions (Al, smart use of data etc) to enhance customer experiences, including improving the immediacy, reliability and connectedness of external-facing services
  • Deliver improved B2B and eServices solutions based on APls
  • Review and optimise our business processes and implement smart systems that improve our efficiency and deliver resources for re-investment
  • Deliver a new platform to improve Trade Marks rights processing (RIO for TM)

VALUE ADD:

Our expertise is leveraged to deliver value to the IP system, stakeholders and the broader economy


STAKEHOLDER SERVICES

  • Explore opportunities to expand export support, including through partnering with others, to provide IP information to Australian businesses seeking to operate in global markets
  • Identify and maximise opportunities to provide value-added products and services and explore options to support effective mechanisms for IP rights enforcement
  • Develop a revised strategy and priorities for public awareness and education, that maximise the impact of our investment

DATA

  • Curate and utilise our data resources in order to better support operational effectiveness and customer service
  • Position IP Australia as a global leader in IP data provision and analysis

POLICY AND INTERNATIONAL

  • Develop and implement a Trade Marks regional strategy (for SE Asia), based on an assessment of the benefits for Australia and the region
  • Review and update our Designs system and administration to meet changing stakeholder and market needs
  • Develop a post-PC review policy and legislative agenda in consultation with stakeholders
  • Review opportunities to deliver IP training and support within our region

HORIZON 2: 2022-26: Develop and Deliver

OPERATIONAL EXCELLENCE:

High performing core business and internal operations


QUALITY AND PRODUCTIVITY

  • Achieve quality outcomes that make us an international office of choice
  • Develop recognised quality and productivity standards that underpin our ability to do international work for others

WORKFORCE

  • Enable staff, through innovative business models and technology solutions, to focus on high-value aspects of their work and better serve customers
  • Embed and realise the benefits of a modern, flexible work environment and supportive culture, to achieve collaboration, high performance, and an engaged and committed workforce

REVENUE AND INVESTMENT

  • Return to small surpluses if demand holds
  • New procurement approach will reduce capital demand and put pressure on operational funding
  • Cash reserves rebuild
  • Consideration of new investment options
  • Fee review in 2023-24

SERVICE EXCELLENCE:

High performing customer services that support our core business


TECHNOLOGY AND BUSINESS PROCESS

  • Leverage latest technology to deliver sophisticated decision-making support and further enhance efficiency and quality across all agency functions
  • Deliver a single technology platform for IP rights processing (finalise RIO)
  • Evolve business processes and update solutions and training to support timely, customer-centric service delivery

VALUE ADD:

Our expertise is leveraged to deliver value to the IP system, stakeholders and the broader economy


STAKEHOLDER SERVICES

  • Expand export support activities, based on cost-benefit analysis
  • Develop value-added services to provide income streams to invest in (internal) R&D
  • Potential delivery of Trade Mark services and training for other offices in our region
  • Occupy a key niche in innovation and business support systems - the go-to body for IP and IP-related advice

DATA

  • Champion WIPO efforts for cross-border and cross-government data integration
  • Develop a data platform at IP Australia that supports development of IP tools and apps for global use

POLICY AND INTERNATIONAL

  • Explore options for regional Trade Mark integration or harmonisation, to facilitate business operations in the region
  • Embed outcomes from the review of the Designs system and look for opportunities to promote and support Australian designers and design-based companies
  • Implement the post-PC review policy and legislative agenda

HORIZON 3: 2026-30: Lead and Influence

OPERATIONAL EXCELLENCE:

High performing core business and internal operations


QUALITY AND PRODUCTIVITY

  • World-leading quality in priority work areas and internationally competitive levels of productivity underpin demand and revenue

WORKFORCE

  • A flexible workforce characterised by diverse modes of working is managed coherently to attract and retain the capabilities we require
  • A strong and positive organisational culture supports employee commitment and achievement
  • Property footprint is reduced and overhead costs optimised based on our workforce needs
  • Review accommodation needs post lease expiry in 2032

REVENUE AND INVESTMENT

  • A secure revenue base is enhanced by returns on non-core services
  • Financial model and investment priorities are reviewed in light of the prevailing environment. Fee review in 2027-28

SERVICE EXCELLENCE:

High performing customer services that support our core business


TECHNOLOGY AND BUSINESS PROCESS

  • Ongoing investment in technology, training and advanced business processes supports high levels of quality, productivity and customer service
  • Our leading-edge expertise in the application of relevant technology underpins operational and service excellence and furthers our influence in the region and internationally

VALUE ADD:

Our expertise is leveraged to deliver value to the IP system, stakeholders and the broader economy


STAKEHOLDER SERVICES

  • Offer a range of value-added services, both domestically and internationally, that support our stakeholders and contribute to revenue

DATA

  • Support and contribute to effective global IP and business information data platforms to assist the work of IP offices, customers and stakeholders

POLICY AND INTERNATIONAL

  • Be highly regarded and influential on IP issues, both internationally and domestically
  • Implement streamlined systems for IP Rights administration and prosecution in the region
  • Explore opportunities for greater regional harmonisation or administrative streamlining for Designs and PBR