IP basics guide

Our guides provide you and your clients with the IP knowledge and tools they'll need to establish and grow a successful business.

What does it cover?

Our guide provides an easy-to-understand overview of registered IP rights including patents, trade marks, designs rights, and plant breeder’s rights, and outlines best practices for managing and protecting these valuable assets.

You can also find a range of tools and resources including on-demand webinars, contract templates and agreements, economic research papers and IP stories that share how other Australian businesses have managed their IP.

The full guide is scheduled for release soon. 


Who is it for?

While the guide is suitable for anyone interested in IP, it has been designed with business advisors in mind. We recognise the role that business advisors play to support their clients navigating the process of entrepreneurship, commercialisation and business development. As such, we've created the guide as resource for you to download and share with your clients as you navigate the path together.

Download the factsheets 

You can download selected sections below.

IP rights

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IP topics

IP in real life: Tutu By You

Tutu by You founder's Steph and Emily used a combination of design and trade mark protection to help them on their commercialisation journey. After considering the value of their product, they developed their IP strategy ‘to protect what we can’ and with two and a half years of work preparing, launched their business in 2020 with their registered trade mark Tutu by You.

How they did it

Related content

Understanding intellectual property (IP)

Intellectual property (IP) refers to creations of the mind. It could include a brand, logo, invention, design or artistic work, or new plant variety.

Case studies

Trade marks Design rights Patents Plant breeders rights

Here's how Australian businesses are working with the intellectual property system to protect and commercialise their ideas. 

Choosing the right IP

Trade marks Patents Design rights Copyright Plant breeders rights Apply

A tool to help you identify what type of IP protection you may need. Let the tool decide for you in two easy steps.